This is one of my favorite Old Spice commercials and this is the one of the many ones that Terry Crews filmed for the Old Spice Odor Blocker. This commercial is 18 seconds long and for the duration of the 18 seconds, Terry Crews says "BLOCK!" at least twenty times emphasizing the strength of the body wash. In addition, he does not have his shirt on which again emphasizes the masculinity and manliness the Old Spice body wash embodies. The actions he used to “block” odor are just simple moves that brush off “odor” and this shows how easily odor can be “blocked” using Old Spice Odor Blocker body wash. Old Spice did an amazing job portraying this body wash as something men need and using someone as manly and muscular like Terry Crews only helps this identity be passed on to viewers who want to purchase this product. Terry Crews also yells constantly throughout the commercial and flexes which corresponds to the strength of the body wash that Old Spice is trying to sell. If there was a different guy figure for this commercial, I do not think that it would have been as effective because not many people can portray as the crazy muscular man and at the same time attract people to this product. Also I found that the clock at the end of the commercial really allows for the customer to visualize 16 hours and to have odor blocked for 16 hours is a very long time.
I don’t know how other felt about this product, but I went out to buy it and I was very impressed with how well it “BLOCK!(ed)” odor. This Old Spice commercial among many others is the reason why I still use Old Spice body wash.
Old Spice commercials really attract my attention even if the product itself is not aimed toward me. Their commercials are really blunt and directive, unlike the rest of the commercials we see on the television. Their also funny and appealing, and stand out from the rest by connecting directly to your attention. The fact that you went out and bought the product also tells me how effective the commercial is on its intended audience!
ReplyDeleteI agree with Lauren in that while Old Spice products are not necessarily something I would myself ever buy, I do enjoy most of their ads. They always have a sort of "in your face" quality that is usually very funny and succeeds in attracting attention to the product. It's also interesting that the ad was only 18 seconds long, which is much shorter than the average commercial, but is still clearly effective.
ReplyDeleteThe Old Spice commercials are really engaging because they present their product in a very unique way. Couple that with a hilarious person like Terry Crews and you've got an advertisement that has comedic value. I use Old Spice exclusively so this commercials have had an interesting effect on me.
ReplyDeleteThis is such a fun and cool commercial to watch since there's always something funny going on in those short 18 seconds. I liked how the ad was very spontaneous and bold. The commercial succeeds in making Old Spice seem like something cool to try!
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