Anti Vaccination

While doing research for our project over the past couple of weeks I had a hard time understanding why people would listen to people like McCarthy over Dr. Offit. This was very confusing and made absolutely no sense to me. Why would educated parents listen to a celebrity over a doctor? Then I watched one of the interviews and had an understanding of why the parents might have sided with McCarthy. When she is talking about this anti vaccination movement, she is someone that the parents can relate to because they share similar stories with their children being affected by the vaccines. The use of pathos is very strong here and McCarthy knows her audience very well and through her personal knowledge of this, she can get through many parents. In addition with this strong pathos, she seems to have some knowledge of the vaccines and she is fighting against the vaccination schedule which props her ethos. I find it almost frightening to see how a person that is not a professional of a certain field receive so much credibility and support when there is so much opposition and facts going against this case. This needs to be stopped so that the lives of children and the people around them will not get hurt.

Old Spice Blocker!!!!

This is one of my favorite Old Spice commercials and this is the one of the many ones that Terry Crews filmed for the Old Spice Odor Blocker. This commercial is 18 seconds long and for the duration of the 18 seconds, Terry Crews says "BLOCK!" at least twenty times emphasizing the strength of the body wash. In addition, he does not have his shirt on which again emphasizes the masculinity and manliness the Old Spice body wash embodies. The actions he used to “block” odor are just simple moves that brush off “odor” and this shows how easily odor can be “blocked” using Old Spice Odor Blocker body wash. Old Spice did an amazing job portraying this body wash as something men need and using someone as manly and muscular like Terry Crews only helps this identity be passed on to viewers who want to purchase this product. Terry Crews also yells constantly throughout the commercial and flexes which corresponds to the strength of the body wash that Old Spice is trying to sell. If there was a different guy figure for this commercial, I do not think that it would have been as effective because not many people can portray as the crazy muscular man and at the same time attract people to this product. Also I found that the clock at the end of the commercial really allows for the customer to visualize 16 hours and to have odor blocked for 16 hours is a very long time.

I don’t know how other felt about this product, but I went out to buy it and I was very impressed with how well it “BLOCK!(ed)” odor. This Old Spice commercial among many others is the reason why I still use Old Spice body wash.